Investing in a marketing agency is a strategic decision for an SME looking to increase visibility, generate leads, and maximize sales. But what results can truly be expected from such a collaboration? And what are the industry’s average costs?
In this article, we will compare the average performance of marketing agencies with our own results at ELEVA, based on real campaigns.
1. Expected Average Results When Working with a Marketing Agency
1.1 Growth in Visibility and Engagement
An SME investing in digital marketing can generally expect:
📈 +150% increase in reach on social media after 3 to 6 months.
💬 +50% increase in engagement (likes, shares, comments).
📊 Comparison with ELEVA’s results:
+1,500% increase in impressions with organic social media management.
+477% increase in engagement through organic social media strategies.
1.2 Generating Qualified Leads
Marketing agencies implement strategies to attract qualified prospects through online advertising, SEO, and/or influencer marketing.
🔹 Average industry cost per lead (CPL):
📊 Comparison with ELEVA’s results:
$3.00 per Facebook Ads lead vs. an industry average of $57.
95% reduction in acquisition costs for certain industries through continuous campaign optimization.
📌 Client Example: A local gym tripled its number of leads with a CPL at 5% of the market average.
1.3 Increasing Revenue
The ultimate goal of a marketing investment remains boosting sales and revenue, though it is never 100% within the agency's control.
💰 Industry average results:
+20% increase in sales after 6 months of well-optimized campaigns.
Average e-commerce conversion rate: 1.5% to 3%.
📊 Comparison with ELEVA’s results:
+58% revenue growth through certain comprehensive marketing strategies.
Optimized e-commerce conversion rate of 7.22% on specific campaigns.
📌 Client Example: A restaurant saw a 58% increase in orders after a digital strategy overhaul.
2.1 Marketing Service Costs
💡 Industry average pricing:
Social media management: $1,500 to $5,000/month
Paid advertising (Google/Facebook Ads): $500 to $10,000/month
SEO & Content Marketing: $1,000 to $7,000/month
Global strategy & consulting: $3,000 to $15,000/month
2.2 Comparison with ELEVA
At ELEVA, we position ourselves below the market average, with a focus on maximizing profitability, and here’s how:
Cost reduction for our clients through a remote-first team.
Performance-based compensation, ensuring mutual success.
Highly educated marketing managers and consultants with extensive experience across multiple industries.
A strategic, creative, and data-driven approach to maximize results.
Partnering with a marketing agency is a strategic investment that, when well-optimized, delivers fast and sustainable ROI.
💡 Looking to maximize your marketing results?